Bringing people and customer data together with market insights.
minsentrix co-founder Christopher Skinner pioneered the causation between mindset, personality traits, language theory, and sustainable performance and profitability. Now, with a team of industry experts in messaging, marketing, design, UX, and human-capital, minsentrix uses Skinner’s methodology to measure the hard and soft skills of people and how they think, their purpose and subconscious drivers, to give forward-thinking companies the insights and strategies that have been proven to build and sustain momentum.
Why do companies hire minsentrix?
→To understand customer motivations
We help identify the underlying reasons your customers hire services and buy products, so you can deliver new value or tweak your offering to match their real-world needs and desires.
→To identify disruptive opportunities
minsentrix helps businesses spot game-changing market opportunities before they become visible to the competition. By analyzing people and market data, we arm your company with the insight to move or pivot proactively, rather than reactively.
→To hire and promote better leaders
Our evaluations for company leaders help assess mindset and opportunities for growth and empowerment. These insights attract and nurture happier, more effective leaders who can better navigate complexity and drive transformation.
→To optimize performance and health
Companies that balance operational excellence with organizational health are more resilient. They perform better than their competition and maintain an environment for novel ideas, alignment, customer and employee retention, and long-term success.
→To see potential
We use AI and search technologies to help you gather and analyze vast amounts of data from across the web. This gives you real-time insight into market movements, competitor strategies, and potential innovation pathways, all tailored to the specific context of the business.