Unlock exceptional performance and profitability
We bring together data science and human psychology to help companies hire the right leaders and target the right customers.
Make decisions with precision
Find focus, innovate ahead of the competition, overcome market disruptions, and grow. minsentrix is trusted by forward-thinking companies and over-performers.
Client Evidence
→Transformed discipline mindset to results
Grew revenue 82% in 5 years
→Identified “right mindset” executives, employees and customers
450 customers, $350M in revenue
→Reorganized and promoted leadership
45% stock growth in 10,000 person tech company
FINDING RARE LEADERS
Why do some companies thrive when others struggle?
After analyzing 30,000 businesses and millions of leaders over a 15-year period, we know that exceptional performance isn’t about cash in the bank or a seemingly fail-proof business plan. The most important factor in driving success is hiring the right leaders with the right mindset. minsentrix employs a proprietary process and methodology to find executives and team members that will transform your business.
A company’s “people operating system” is ultimately what determines continuing success. … “All these people should be working toward a common purpose, all of them more or less in sync.
CONNECTING WITH CUSTOMERS
Mindsets move markets
People and companies make buying decisions based on a inherent worldview — how they think and what they believe. minsentrix analyzes vast amounts of language data to deliver ranked and rated customers that are ready to go all in on your offer.
We deliver audience info, personas, mindset data, and contact details, plus science-backed recommendations on how to engage.
→ Discover the people and companies that need your product or service
→ Tailor your messaging to those most likely to buy
→ Understand the most efficient and productive ways to reach your targets and get their attention
→ Nail your tone of voice and brand story to connect instantly with your audience
More than 90% of companies get it wrong
Companies that don’t proactively employ a data-informed view of operations and markets struggle. They hire and invest in the wrong leaders, target the wrong audience, miss market opportunities, and repeatedly make strategic and tactical errors.
We equip strategic business executives with the insights to build or rebuild, grow, and win their market.
Get it:
Apple, AutoZone, Microsoft and JP Morgan
Don’t get it:
Unisys, Rivian, Warner Bros. and Match.com
Subconscious Mindsets
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wins any way possible
Focus on personal success rather than the success of the whole “might makes right.” Good in emergencies and in sales opportunities.
EXAMPLE: SALES PEOPLE
TRAIT: DEALS & STATUS -
rules by logic and expertise
prioritize mastery of skill & knowledge over conformity, healthy skepticism and rational judgment. Values efficiency. Good as an individual contributor.EXAMPLE: ENGINEER
TRAIT: CONTINUOUS IMPROVEMENT -
avoids overt conflict
Wants to belong, obey group norms, rarely rocks the boat. Good as supportive glue within an organization, helps bring people together.
EXAMPLE: MARTIN LUTHER KING
TRAIT: TRANSPARENCY -
generates social transformations
Integrates material, spiritual and social transformation. excel at dealing with short-term projects and tasks, while keeping long-term goals in mind. Reinvent themselves and their organization in remarkable ways.
EXAMPLE: RUPERT SHELDRAKE
TRAIT: SUSTAINABLE -
create rules/process to (re)enforce
Interweaves competing for personal and company action logic. Creates unique structures to resolve gaps between strategy and performance. Bring company goals into alignment.
EXAMPLE: CFO
TRAIT: PROVEN -
meets strategic goals
Effectively achieves goals through teams; manages managerial duties and market demands. Well suited for managerial roles, action and goal oriented.
EXAMPLES: JEFF BEZOS
TRAIT: GOAL ORIENTED -
transformational leader
sees organizational roadblocks as potential opportunities. Exercises the power of mutual inquiry, vigilance and vulnerability for both short and long term.
EXAMPLE: CONSULTANTS
TRAITS: TRANSFORMATIONAL